If you or your client have a newsworthy event coming up, this would be a good time to create a standard press release. As I prepare for my upcoming appearance the Alt Design Summit, I want to be able to give you a free downloadable press release template for your event. Life has been crazy busy. See for yourself on Instagram.
Please keep in mind that press releases or media releases, as sometimes they are called, are different in every communications environment. Some require lots of “fluff” in their releases to spice up the event. However, the way I was trained was to keep the fluff out and keep all facts in. Keep it simple and to the point. Your media will thank you for it.
The press is always on a deadline and the last thing they need is a three-page press release which could’ve been created in a well-though out one-page release. It will also behoove you to have access to the AP Style handbook. Your language has to follow the AP guidelines which are a particular writing style used by journalists. Including images or video will only enhance your news release. Living in the digital age, an image can give more of a visual to your standardized text. Have a second or third pair of eyes to give it one last look-over. Click here to download your free template.
Photo credit: Death To The Stock Photo