If you or your client have a newsworthy event coming up, this would be a good time to create a standard press release. As I prepare for my upcoming appearance the Alt Design Summit, I want to be able to give you a free downloadable press release template for your event. Life has been crazy busy. See for yourself on Instagram.
Please keep in mind that press releases or media releases, as sometimes they are called, are different in every communications environment. Some require lots of “fluff” in their releases to spice up the event. However, the way I was trained was to keep the fluff out and keep all facts in. Keep it simple and to the point. Your media will thank you for it.
The press is always on a deadline and the last thing they need is a three-page press release which could’ve been created in a well-though out one-page release. It will also behoove you to have access to the AP Style handbook. Your language has to follow the AP guidelines which are a particular writing style used by journalists. Including images or video will only enhance your news release. Living in the digital age, an image can give more of a visual to your standardized text. Have a second or third pair of eyes to give it one last look-over. Click here to download your free template.
Your event has been planned for weeks. All essential details are in place. The office buzzes with hopes of this notable event gaining media coverage. The perfect press release is created, reviewed, finalized, then distributed to your well-orchestrated media list. Besides using Grammarly for any writing flubs, at this point your release has your contact information, facts, and it’s ready to be sent!
Then you hear crickets.
Not one media outlet bit your story. However, should you stop and sulk? Absolutely not.
This is yet another opportunity to target your media with the post news release.
After your event has ended, craft a post news release within 3 days for a second chance.
Your client probably has been given the grand opportunity to be appear on television. Those pitching skills have paid off! Whether it’s a broadcast segment or video testimonial. Don’t let your client run for the green room just ye
Public speaking has always come easy for me. Credit is due to my television and film background. However, for some, it’s not easy doing a one-on-one interview. The feeling can be the same as jumping out of an airplane without a parachute. These tips can help them get camera ready:
1. Know your market
Get to know your audience before actually being in front of them. At this point, you have taken the proactive approach in choosing the appropriate media outlet for your client’s message. You have done the necessary due diligence in providing your client the research on the topic. What’s important is that the viewers are fully engaged by your clients’ statements. Keep in mind— in an industry where consistent messaging is key, filming a one-minute or longer segment needs to be clear and concise. Who’s your demographic? What’s the main takeaway?
2. Don’t lose yourself
Write your thoughts on paper. Trust a second pair or a third pair of eyes to review them. This will be your clients’ guide on what to say. I’ve always had notes or talking points ready for on-the-spot situations. Choose buzz words that will stand out with the viewers. Bring essentials such as makeup as there might not be a make-up artist readily available. Prior to filming, provide your client enough time to rationalize their thoughts.
Always sit with them and do a run-through. Make sure your client is comfortable in what he or she is wearing. The worst thing that can come across is a fidgety, nervous, and uncertain speaker. As equally important, be sure to be cordial and helpful to those filming. As I can attest, film production crews work very long hours and it’s vital to be understanding and not be demanding of their time. Go over some body language techniques with your client to have him be presented in a relaxed and positive manner. Make sure your microphones are off. You don’t unwanted comments being taped!
4. Practice and don’t sweat it!
Have your client rehearse their speech in front of a mirror or friends. Always anticipate technical difficulties and be ready to improvise. In case, they do get a bit shell shocked— the prior note taking and run-throughs can help jog their memory. Instill the classic, ‘Be Yourself’ in order to get them at ease.
5. Tunnel Vision
There are many moving parts when filming in a studio or on location. Along with producers, assistant directors, production assistants setting up gear—it’s easy to lose focus. Make sure to not get easily distracted by all the sight and sounds of a full production set. Stay with your client and provide any necessary antidotes to ease his nerves. Craft service always has great options of teas or foods that could comfort your client in no time!
Show confidence but not cockiness. Your humility will certainly shine through and gain admiration by your audience. Hopefully for your client, Bruce Almighty won’t take over.