Power of the Post News Release

Your event has been planned for weeks. All essential details are in place. The office buzzes with hopes of this notable event gaining media coverage. The perfect press release is created, reviewed, finalized, then distributed to your well-orchestrated media list. Besides using Grammarly for any writing flubs, at this point your release has your contact information, facts, and it's ...

Want Improved Employee Morale? Treat Them Like Clients

A recent trip to the fitness center caught me by surprise. My favorite instructor was no longer there. I was stunned. She was an amazing teacher who was well admired. Her best attribute? She treated everyone the same and with grace. She had an amazing ability to connect and quality customer service came easy to her. It made me wonder if ...

The Impact of Latina ‘Mami’ Bloggers

With the abundance of writers entering the blogosphere, it’s hard not to notice their affect on consumer brands.  In the Hispanic market, mommy bloggers aka ‘mami’ bloggers are quickly becoming the next generation of journalists.  With an extraordinary buying power of $1.2 trillion, this demographic is not to be missed. (more…)